The average American will spend $830 on gifts this Christmas. Learn what type of gifts are the most popular and when most Americans are expected to complete their Christmas shopping.
- 90% of American shoppers did not complete their Christmas shopping by mid-December.
- Over 50% of the gifts are clothing and accessories with only 22.8% of the gifts being electronic items
- Over 50% of millennials want experiences rather than physical gifts
- The most popular gift cards are from restaurants, followed by department stores and coffee